These elements may seem trivial but when added together they make a big difference.
Headings – These are your h1-h6 tags but in my opinion you should only really worry about the first two. If your title tag includes the exact keyword you are targeting, try to include a new variation in the h1 and h2 tags.
Bold Keywords – If your going to use bold keywords place them at the top of your content for maximum effect as well as throughout your website for emphasis.
Outbound Links – It is true that using your targeted keywords in outbound links will increase your ranking ability. Don’t over do it and try to incorporate it naturally.
Title Tag – This is the one that must be optimised. Use your exact keyword in the tag, separating it from other text with hyphens rather than the underscore.
Body Text – Use your targeted keyword variations all over the body text naturally and try to use the exact match as close as possible to the top of the document.
Variations – Don’t be overly concerned with using the same keyword, look to use many different variations that link to your core subject. Google can now recognise relationships between different word groups so rather than thinking of what matches think “what is relevant”?
ALT Attributes – Even though this SEO technique can be questioned it is still good practice to use considering the ease of implementation. Focus your main keywords on the first couple of images on a page.